Japan #beWhite campaign leaves firm red-faced

A Japanese firm has shelved an advertising campaign intended to promote gender equity at home after its #beWHITE hashtag sparked concern about racial sensitivities. Kao, which manufactures everything from detergent to make-up, launched the campaign playing on common Japanese terminology labelling firms that overwork and mistreat employees “black” and those that treat workers well “white”. […]

Source: https://www.rawstory.com/2019/06/japan-bewhite-campaign-leaves-firm-red-faced/
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The Article Was Written/Published By: Agence France-Presse

Author: Droolin' Dog News Team