With Netflix’s yearly price hikes and severe lack of sitcoms, account sharing can look a lot more appealing than a monthly subscription fee. But how does Netflix feel about account sharing, and why hasn’t the company stopped the practice?
Everybody Shares a Netflix Account
Twenty-four million people use a Netflix account that they don’t pay for according to an estimate from Cordcutting.com. That’s a lot of people. If an estimated 24 million people were using your product for free, wouldn’t you get a little upset?
But Netflix must know that it has an account sharing problem. Again, it’s practically a part of our culture. So how is Netflix dealing with account sharing and exactly how much money is it losing?
If You Can’t Beat ‘Em, Offer Family Plans
Punishing account sharers isn’t worth the risk. If the company writes an algorithm to detect account sharers, there’s a chance that families would be mistakenly banned or suspended for sharing an account. That’s just bad PR.
So, like a skilled fighter, Netflix chooses to pivot. The streaming service has made account sharing more appealing by adding a “profiles” feature. Netflix also offers premium plans that allow watching Netflix on up to four devices at a time. These family plans are beneficial for account sharers, and they give users a reason to pay Netflix an extra $7 a month.
While it’s fair to argue that family plans and profiles exist for actual family use, it’s hard to deny the fact that these features make account sharing super easy—even for the one person who’s paying for the account.
Account Sharing is Largely Beneficial for Netflix
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The Article Was Written/Published By: Andrew Heinzman